Jinchun Karaoke, located in Songjiang new city square, is a collection of discount-style KTV and bar mode of fashion Music City. With the development of discount-style KTV entertainment, many KTV chains have settled in Shanghai, prompting discount KTV uniformity and quality. As a new brand, Jinchun Karaoke is located in downtown and faces fierce competition. The brand needs clear brand positioning, looking for core strength and increasing market competitiveness.

“金纯K歌“是一家新成立、位于松江新城安信广场，集量贩式与酒吧模式于一体的时尚歌城。随着量贩式KTV娱乐业的高速发展，各大KTV连锁品牌相继入驻上海，促使量贩KTV趋于平民化及品质化。作为新入品牌，地处繁华，竞争激烈，金纯K歌需要明确品牌定位，寻找品牌核心优势，提高市场竞争力。

Lu-E shares the creation with you.

Lu-E created the logo and VI system for the brand after combined market status, the competing products situation, enterprise concept, operating features, enterprise culture, and brand characteristics,.

Lu-E成员综合市场现状及竞品情况，结合企业理念、经营特点、企业文化、品牌特质，为品牌创意了标识及VI系统。