ALIV Inc. was founded in 1994 and is currently the largest supply of reproductive health production and service in the global. The company has hundreds of patents for inventions and appearance， and set up chronic B2B Wholesale Agent business with hundreds of distribution cooperation unit more than 40 countries, ALIV persists in constant innovation and adoption of new technologies, new processes, and new materials. It explores new patterns of consumption of products and services to meet domestic and oversea consumer demand.
爱侣健康科技有限公司成立于1994年，是目前全球最大的生殖健康产品供应及服务商，拥有数百项发明和外观专利，和40多个国家数百家经销合作单位建立有长期的B2B批发代理业务。爱侣坚持不断创新，采用新技术、新工艺、新材料，发掘全新的产品消费理念与服务模式，与国内外消费市场需求对接。
Lu-E shares the creation with you.
Lu-E conducted visual creation for the brand.
Lu-E成员为品牌进行视觉创意。
面临挑战：市场竞争激烈，进口品牌市场认知度高，品牌形象好，且技术和品质较为扎实，有竞争优势；多数企业采用贴牌生产与销售，杂牌多，生命力短，扰乱市场秩序，加大了新品牌的推广难度；安全套属于较为敏感和私密产品，受到了部分法规限制。
解决方案：以突出品牌诉求安全、浪漫、品质为核心进行视觉创意，标识采用图文结合和容易传播的字体。
